Following the recent surge of social media paving a new way for fashion to mingle with the masses, Gucci is launching their iPhone application today. WWD write that the application will feature a 24hour music channel, playlists, a turntable designed by musical artist/DJ Mark Ronson to mix tracks as well as a restaurant and hotel guide. On the fashion side of things, the application will also regularly update Gucci news and events, showcase the newest collections and feature a GPS Gucci locator - all the better to find your nearest store with.The release is set to conincide with the GUCCI ICON-TEMPORARY project, a travelling pop up sneaker store opening October 24 at 42 Crosby Street, NewYork, featuring Ronson's collaborative efforts with Gucci. Joining Chanel and Ralph Lauren in the ranks of mobile media, Gucci's application is more 'lifestyle' based and is sure to provide many a train-rides entertainment. Bets on who will be next to board the band wagon, anyone?
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